Hattrick Arena

Overview

Hattrick Arena, a collaborative project with Hattrick, aimed to consolidate unofficial competitions within the game into a single platform. The success of the web version led to its integration into the App, with the goal of enhancing user engagement and revenue generation.

The utilization of colorful diversity, aligned with the type of competition, along with the integration of icons, facilitated conveying information succinctly. This, coupled with clear visual cues for action, substantially minimized frustration and enhanced the user experience.

The Challenges

Transitioning from the web to the app posed design challenges, particularly in aligning designs and streamlining text. The main challenge was to reduce text while directing users to quick actions and maintaining consistency with the web version. Additionally, maintaining the design line of the application while improving visibility creating a playful and gaming look experience, presented a challenge.

The web version was created by me in accordance with the existing site design,
improving gaming visibility as part of the selection process to the position in which I surpassed over 300 candidates.

The Solution

The solution focused on characterizing elements for seamless navigation and condensing all pertinent information and actions onto one page. This minimized clicks and scrolls for users, leading to increased participation in unofficial games. The unified approach across both web and app platforms, coupled with enhanced statistics and achievements, spurred a 35% increase in participation in informal games on Hattrick.