Maccabi Wallet, a recent project aimed at improving the experience for membership holders and ticket buyers for the football club Maccabi Haifa. This innovative wallet will include all the fans' needs, from membership and game tickets to cashback and rewards, all in one convenient app. This project is designed to streamline the process for fans and attract more users to store their information in the app.
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The current ticketing experience for Maccabi Haifa football fans falls short in terms of interface efficiency and user-friendliness.
The process of purchasing, selling, and redeeming points is outdated and cumbersome. Fans are required to download a digital card each time or print tickets at home, while subscribers have to manage a physical card or separate application solely for stadium entry. Cashback points redemption occurs through a different website interface, further complicating the user journey.
Overall, the appointment and purchase process lacks invitation and does not align with the club's aspirations to compete with European teams.
The proposed solution is to consolidate all fan activities into a single application, where subscriptions and tickets are easily accessible.
This streamlined approach ensures that all fan-related actions are centralized in one place. Additionally, transitioning to digital platforms provides the club with better control over ticket scalping issues and empowers fans to manage situations where they can't attend matches, facilitating fair exchanges and refunds.
Furthermore, fans can utilize cashback benefits at the club store, integrated into the wallet application. This consolidation presents an opportunity to simplify point accumulation and utilization, as well as to execute targeted sales promotions, fostering stronger connections with club fans.
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